RUSK, renowned for its cutting-edge approach to cut, color and style, is the official presenting sponsor of Nolcha Fashion Week: New York. Now in its fifth year of showcasing independent fashion designers, Nolcha Fashion Week is an award-winning event officially recognized by Mercedes-Benz and the New York City Economic Development Corporation. A team of leading RUSK hairstylists, led by Artistic Director Gerard Caruso, uses the brand’s high-performance hairstyling products and tools backstage to create the hairstyles for all runway shows presented at Pier 59 in Chelsea, New York City.

RUSK has always represented unparalleled creative artistry and individuality in the professional haircare world, which is why being the presenting sponsor of Nolcha is the perfect fit. We are excited to bring our passion to the stage and proud to be a part of New York Fashion Week's most inspiring independent fashion event.