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Stamford, CT - 2003 - RUSK, a division of Conair Corporation, has come up with
the ultimate in bendable, mindblowing hold. That's right. Today's new-layered cuts demand
extreme texture, structure and shine.
RUSK Being Shocked™ contains a unique complex of ingredients that actually enhance
the condition and appearance of the hair. Not only does the hair appear thicker, but it
actually looks healthier and shinier. Unlike other hair lacquers, this revolutionary new product
grips, bends, and distorts the texture of the hair. Rusk Being Shocked™ strengthens
the hair and conditions the cuticle, while adding style and hold.
Here's why Sandra Yu, Rusk Education Manager, believes using new adhesive gum products create
movement and body to enhance today's layered styles. "People are putting more volume
into their hair to ad texture and movement. You need more flexibility today."
RUSK Being Shocked™ retails for approximately $16.95 at salons nationwide. To
locate their nearest salon offering Rusk Being Shocked™, consumers can call
1-800-USE-RUSK.
Apply only on damp hair!
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